Like Pac-Man frantically gobbling up pixelated dots, the world is furiously consuming data. Unlike Pac-Man, the world is in danger of becoming full—and soon. Data is entering our lives and driving our decisions like never before. According to Domo, a cloud software company, in every minute of 2019, Americans were using 4,416,720 gigabytes of internet data, including data for 188,000,000 emails, 4,497,420 Google searches, and even 1,400,000 Tinder swipes. Market research from We Are Social offers an international perspective: In 2019, the internet welcomed more than one million new users every day.